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[categories] IMAGE YOURSELF

2013/09/17 - Europe

Antalis gets colourful with its Image brand of office and digital papers

Brand re-vamp supported by interactive European reseller and  end-user contest “Image Yourself” 2 trips to Brazil for the World Cup final the ultimate prize 

Country, date – The Image collection, Antalis’ own-brand family of uncoated papers, keeps going from strength to strength. After broadening the reach of the brand, traditionally dedicated to end-users in an office environment, to digital printers and copy shops with the Image Digicolor and Image Indigo ranges, the brand has added another string to its bow with the multi-coloured Image Coloraction.

Image: covering all the business application needs you could imagine

The Image Coloraction range offers more than 25 mass-dyed hues to deliver communications with maximum impact. It completes this exceptionally comprehensive portfolio of IMAGE ranges designed to offer customers excellent performance and value-for-money, and which includes a paper offer for all types of printers (laser, inkjet, HP Indigo and other digital production presses), for multi-functional copiers, for high volume printing, exceptional whiteness and smoothness as well as a recycled version available in 4 different shades.

Image offers the unique advantage of covering all end-users’ business application needs (reports, brochures, documents, letterheads…) while also allowing resellers to add a multi-functional, added-value brand to their product catalogue.

The entire Image collection will be treated to a makeover with new packaging that is both informative and eye-catching. 

“Image Yourself”: experience 2014 football madness live and boost business

To support the new Image drive, Antalis has worked with the marketing agency Superflux to create a campaign for end-users and resellers. The campaign runs from now until June 2014, and will allow customers to experience the Image brand in a whole new way with amazing prizes up for grabs, the ultimate being 2 VIP trips to the World Cup football final in Brazil in July 2014.

“Image Yourself” for end users: Image end-users are invited to take part in a photo contest that will put them and an Image ream in the most unlikely and exotic situations in Brazil. They can participate via a dedicated mini-site, a mobile application suitable for smartphones and tab devices (Apple and Android) or a Facebook page available in 9 languages and insert their photo into one of many amusing scenarios. Each participant can submit up to 8 photos but each photo must be with a different Image product – the application has been designed to detect if someone tries to cheat! Sharing the photo with friends or inviting them to participate will multiply chances of winning. And the prizes are indeed worth winning. Weekly and monthly prizes such as TVs, video cameras, watches and polo shirts will be attributed on the basis of a draw but the truly incredible prizes are 9 trips to Brazil: 5 one-week trips for 2, 3 VIP trips with a ticket to one of the quarter finals and the coveted single VIP trip with a ticket to the final. 

“Image Yourself” for resellers: For resellers, the incentive to participate in the Image campaign is just as enticing: the opportunity to win the same exceptional prizes including a trip to the final, while also increasing turnover. Antalis has designed a dedicated “Image Yourself Partner” website where each reseller can have access to his own account. All Image sales are recorded and points accumulated which increases the opportunities to win the prize draws. The site includes information on the various Image ranges and a communications toolbox which allows resellers to promote the end-user photo competition to their customers with web banners, posters and wallpapers which in turn will help improve their sales and chances of winning. Monthly “booster programmes” will be organised to support a specific range or mix of ranges.

With the “Image Yourself” competition, we wanted to underline our investment in the Image brand which we believe offers unique added value for end users and our reseller partners”, explains Xavier Jouvet, Group Marketing and Purchasing Director, Antalis International (or local contact). “It also stems from our desire to support and even extend our Image reseller network and help them grow their business through attractive, original incentives. We look forward to seeing who the lucky winners will be!”       

To take part in the competition, go to:



About Antalis

Antalis is the leading European distributor of paper, packaging solutions and visual communications products, ranking #3 worldwide and with sales of 2.7 billion Euros in 2012. Our 6,000 employees serve more than 135,000 print and business customers worldwide in 44 countries through its 108 distribution centres. Antalis makes 12,000 deliveries per day in Europe and distributes 1.9 million tons of paper per year worldwide.  Antalis is the distribution arm of Sequana. For further information, go to: www.antalis.com or local website.