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Antalis Cube

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[categories] Users can play with 38 images and multiple configurations to create the perfect, personalised filing cabinet

2014/01/06 - Europe

Antalis is providing its designer and creative paper printer customers with a fun yet practical new way to store their finger swatches, brochures and other Antalis collateral: the Antalis Cube. This flexible “filing cabinet” composed of 7 boxes of varying size, aims to be eye-catching, inventive, and to allow users to reflect a little of their own personality in the way the Cube is put together. It will enable designers to have inspiration within arm’s reach and printers to showcase their extensive Antalis paper offering as well as examples of their own work.

This unique modular tool has been designed in collaboration with the communications agency Bambuck as a useful but above all striking object that users are free to configure as a filing cabinet, a library, a tower….. “The Antalis Cube has been designed by creative people for creative people” explains Jérôme Duby, Bambuck. “Creative people like to play with images in unexpected ways, to express themselves freely and bring beautiful objects to life. The Cube allows them to do all that”.

The Cube is built with specially-created innovative corrugated board that combines lightweight yet durable micro flute board with the Conqueror creative paper range, as opposed to traditional kraft paper, for added quality. It accepts standard A4, A5 and finger swatch formats as well as an Arjowiggins Creative Papers fan box made with Geltex creative packaging paper. Easy and quick to mount (on average 10 minutes), the Cube can be fixed with screws once the ideal configuration and look and feel have been found.

“The Antalis Cube is a fun, exclusive invention with a dual purpose: to strengthen the privileged relationship we have with our paper customers and to provide them with a practical way to centralise and easily find their Antalis brochures, swatches and samples”, explains Isabelle Lombard, fine papers product manager, Antalis International. “We hope our customers will have as much playing with the Cube as we did!”

The Cube will be distributed through the global Antalis paper consultant team which is in constant contact with designers and printers to present Antalis’s latest paper innovations as well as provide advice and recommendations according to customers’ priorities and constraints. The team will be on hand to help build and shape each Cube.
For a demonstration of just how easy it is to mount the Antalis Cube, go to: www.antalis-cube.com. Customers can also see the Cube up close at the Antalis showrooms.
 

About Antalis

Antalis is the leading European distributor of paper, packaging solutions and visual communications products, ranking #3 worldwide and with sales of 2.7 billion Euros in 2012. Our 6,000 employees serve more than 135,000 print and business customers worldwide in 44 countries through its 108 distribution centres. Antalis makes 12,000 deliveries per day in Europe and distributes 1.9 million tons of paper per year worldwide. Antalis is the distribution arm of Sequana. For further information, go to: local website


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